Meta has introduced mandatory phone verification for all new advertisers and newly created ad accounts before running ads or boosting posts. This essential step helps ensure compliance with advertising standards and local regulations while maintaining platform security.
The verification process is straightforward. Advertisers can add their phone numbers through the account overview page. If overlooked, Meta will prompt for the number when attempting to publish an ad. Verification occurs through a confirmation code sent via phone call or text message.
Beyond basic phone verification, Meta implements various security measures to protect advertiser accounts. They strongly recommend enabling two-factor authentication for all accounts and implementing Meta Business Manager security protocols for everyone with access to business portfolios.
For certain advertising categories, Meta requires enhanced verification steps:
- Social issues, electoral, or political advertising requires complete authorization including identity verification
- Restricted content needs proper licensing from regulatory authorities
- Select markets may need additional identity confirmation before publishing ads
Business Verification Details
Meta's verification process examines several key business components to ensure legitimacy. This includes verifying business location, email addresses, and tax identification numbers. The platform also requires proof of association with business assets and validation of regulatory compliance where applicable.
Account verification may be triggered by suspected security issues or policy violations. Meta monitors for potential compromises of business assets and adherence to advertising standards. In cases where harm is suspected, the platform may require immediate verification to protect both the advertiser and the platform's integrity.
These comprehensive measures help maintain a secure advertising environment while allowing legitimate businesses to reach their audiences effectively through the platform.
