Browse the latest news, updates, and insights on digital marketing, Google Ads, Google Analytics, and more.
Dec 19, 2024
oogle has announced new brand guidelines for Performance Max campaigns, effective January 20, 2025. New campaigns will require business name assets and standard and landscape logo ...
Dec 17, 2024
Google Analytics 4 has added a Consent Settings section in the Admin interface for select Properties, improving visibility into consent signal monitoring. Organizations can verify ...
Dec 15, 2024
Meta has rolled out Cross-channel Conversion optimization for Sales campaigns, allowing marketers to manage multiple conversion destinations in one campaign. It includes Advantage ...
Dec 12, 2024
Google Ads has introduced a silent Opt-in feature for Video Enhancements in Demand Gen campaigns. This includes AI-powered video aspect ratio conversion to square and vertical form...
Dec 12, 2024
Meta Ads has introduced a Quick Views sharing feature for collaboration in ads reporting. Users can share customized views with team members who have ad account access. The configu...
Dec 12, 2024
Meta has introduced a safe zone template for ad creative optimization, addressing size requirements for various placements. This method uses a single 9:16 image or video with a cen...
Dec 10, 2024
Meta is implementing restrictions on customer list custom audiences for US advertisers in housing, employment, and financial services starting January 2025. Advertisers must share ...
Dec 10, 2024
Product Studio is now available in 15 new countries, including the Czech Republic, Denmark, Finland, Greece, Hungary, Ireland, Mexico, New Zealand, Norway, Portugal, Romania, Slova...
Dec 7, 2024
Meta has introduced a feature for advertisers to run unified traffic campaigns on Facebook and Instagram. This allows marketers to direct users to both their Instagram profile and ...
Dec 5, 2024
GA4 has introduced two recommendations for key event tracking. The Mark as Key Event feature lets users designate existing events for closer tracking with one click. The Create Key...
