Browse Google Analytics news sorted by recency.
Dec 17, 2024
Google Analytics 4 has added a Consent Settings section in the Admin interface for select Properties, improving visibility into consent signal monitoring. Organizations can verify ...
Dec 5, 2024
GA4 has introduced two recommendations for key event tracking. The Mark as Key Event feature lets users designate existing events for closer tracking with one click. The Create Key...
Dec 4, 2024
Google Analytics 4 now requires either a config command or the Google tag installed on your web page before sending custom events. This change addresses issues where events appeare...
Dec 3, 2024
Google Analytics now supports manual ad content parameters in custom channel groupings, enhancing traffic analysis. Editor-level users can create detailed groupings with manual and...
Dec 2, 2024
Meta released a guide for connecting GA4 to Meta Ads, which could improve targeting and attribution accuracy. You can set up Google Analytics as a partner integration in Meta Event...
