Google Analytics 4 (GA4) has introduced a new Consent Settings section within the Admin interface for select Properties, offering enhanced visibility into consent signal monitoring across data streams.
Key Features of the New Section
The update focuses on improving consent monitoring capabilities with features that allow organizations to:
- Perform instant verification of consent signal reception
- Monitor traffic percentages from the European Economic Area
- Track conversion rates across different data streams
- Evaluate the effectiveness of implemented consent signals
Important Compliance Considerations
While the new section provides valuable insights through status indicators, Google emphasizes that a positive signal (green light) only confirms the reception of consent signals. This indication does not guarantee:
- Correct configuration of consent settings
- Legal compliance with privacy regulations
- Proper implementation of consent mechanisms
GA4 administrators are advised to conduct thorough debugging processes to ensure their consent implementations align with legal requirements, despite receiving positive status indicators in the new interface. We came across this update on LinkedIn by Michele Pisani:
