Meta released a guide for connecting GA4 to Meta Ads to improve targeting and attribution accuracy. Here's a summary of the setup process and diagnostics review:
Prerequisites
- Google Analytics Account: Ensure you have your email and password ready.
- Permissions:
- Google Analytics: Access level of Viewer or higher.
- Meta Business Manager: Advertiser or Admin level permission and campaign management rights.
Setting Up Google Analytics as a Partner Integration in Meta Events Manager
- Navigate to Events Manager:
- Click on Partner Integrations in the left-hand menu.
- Under Tag management, select Google Analytics.
- Get Started:
- Sign in to your Google Analytics account.
- Select Accounts:
- Choose the Google Analytics accounts to connect.
- Map Meta datasets or Pixels to these accounts.
- Traffic Sources:
- Choose between All traffic sources or Only traffic coming from Meta.
- Conversion Events:
- Map Google Analytics conversion events to Meta conversion events.
- Finalize:
- Click Submit and then Done.
Reviewing Diagnostics for Google Analytics Integration
- Navigate to Events Manager Overview:
- Check for any errors and click Review next to each one.
- Resolve Event-Mapping Issues:
- Go to the Event mapping tab and select missing Google Analytics events.
- Resolve Property-to-Dataset Mapping Issues:
- Go to the Properties tab, select missing datasets, and click Submit.
- Finalize:
- Click Done in the Confirmation tab.
This guide helps ensure accurate event mapping and continuous monitoring to maintain the quality of the connection between Google Analytics and Meta Ads.
